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This web page had the following on the site, "Has been serving the New York area since 1947." We saw that the web page said " We are a family business committed to providing sustainable, high quality products whether for large commercial jobs or smaller residential jobs such as driveways, walkways, or tennis courts." It also said " Whether you need patching, stone work, or paving work, we have what you need at prices you can afford. Our goal is to provide you with courteous, expedient, professional service of the highest caliber." The header had VanEtten as the highest ranking optimized keyword. It is followed by VanEtten Paving, R.A. Van Etten Paving, and asphalt which isn't as ranked as highly as VanEtten. The next words ravanettenpaving.com uses is asphalt paving. driveways was included and could not be seen by web engines.